Pierre has been working in the Retail industry for more than twenty years. As a country manager for ALU, he acquires all the business skills and learns all the technical caracteristics of the job. Pierre is simultaneously a technical consultant and a business developer, his 360° vision allows him to lead and manage projects from the design to the delivery phase with precision and expertise. After having met Régis and Matthias through various collaborations, his serial-entrepreneur mindset leads him to found THEVMFACTORY in 2017.
For twenty years Régis has been a designer and creation director in the cosmetics and merchandising industry. In 1995, he founds his own agency called La Vache Noire and collaborates with all the leaders of the global industry. In 2017, he feels like embarking another time on an entrepreneurial adventure and decides to found THEVMFACTORY.
As the CEO of Formes & Sculptures group for more than twenty years, Mathias is a merchandising and PLV expert. He leads the company both with a technical expertise and the soft skills of an accomplished manager. In 2017, he decides to bring his vision and knowledge to the client-oriented smart furniture concept and co-founds THEVMFACTORY.
Pierre Barbey is a Retail Expert, Régis Clavelly is a Designer, Mathias Tenenhaus is a Manufacturer.
The three of them have more than 60 years of experience in merchandising and PLV business. They also share a reasonable and moderate passion for Pouilly Fumé and Sancerre that they taste in Paris, Le Marais.
In 2017, they decided to unite their skills around a common project : design, produce and manufacture
smart fixture for their clients. THEVMFACTORY is born.